~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
News from el Restaurante Mexicano
The monthly online newsletter from el Restaurante Mexicano magazine
December 2009
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
|
Dear (Contact First Name),
Happy holid ays from el Restaurante Mexicano!
We hope you enjoy the last issue of 2009, and we look forward to providing
up-to-the-minute industry news and recipes in each eMex of 2010.
Be sure to tell
your employees, and anyone you know in the foodservice industry, to subscribe
to this monthly e-newsletter. And don't forget: all foodservice professionals can
receive el Restaurante Mexicano magazine by mail or in digital form via e-mail
six times a year. Sign up now at elrestaurantemexicano.com
|
|
Independent Restaurant Watch: Poquito
Más provides portion choice
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~  Poquito Más sells three sizes of burritos, one for every appetite. Founder and CEO Kevin McCarney has seen success with cautious growth, and hopes Poquito Más ("a little bit more") also helps
people manage their waistlines. The chain launched as a small Los Angeles taco stand in
1984 and has grown slowly to include nine other Southern California
locations.
latimes.com/business/la-fi-himi15-2009nov15,0,7378943.story
|
|
ADVERTISEMENT
=====================================================================
 Boost your sales with Corona Décor!
Our eye catching, authentic products can be used as display enhancers, dealer loaders, tabletop decorations and more for your bar, restaurant or grocery store. Our warehouse is located in San Antonio, Texas and we can ship to you anywhere in the United States or Canada. For a complete view of all our products and specials please visit our official website at https://decor.corona.com/. Email Coronadecororders@corona.com for a user ID and password, or call 1-800-934-8118.
====================================================================
|
Chain News: Franchisee earns Taco Bell honor
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 This year's winner of Taco Bell's Glen Bell Award is RLC Enterprises in Northbrook, Ill.
The award is given to one franchise operation that best exemplifies
the qualities Taco Bell founder Glen Bell brought to the quick-service restaurant business. Iris Cohn and Terry
Haseman of RLC Enterprises received the honor at the annual Taco Bell franchise convention in San
Antonio, Texas.
mylocaltacobell.com/community.asp
|
Retail/C-store Report: Vallarta Supermarket in expansion phase
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 Crowds flocked to the opening of the Vallarta Supermarket in Porterville, Calif. The chain, with locations across
Southern California, focuses on the Hispanic community with
hundreds of different cuts of meats, fresh-baked
breads and tortillas, salsa, guacamole and other salads. In November, a new
Vallarta Supermarket opened in Fresno.
recorderonline.com/news/vallarta-43622-supermarket-opening.html
fresnobee.com/business/story/1718020.html
vallartasupermarket.com
|
From the Archives:
Torta trends
~~~~~~~~~~~~~~~~~~~~~
Your customers are looking
for great meal options at great prices. With the popularity of sandwiches on
the rise, now is a good time to add a selection of tortas to your menu. The
following story, excerpted from the May-June 2004 issue of el Restaurante
Mexicano, offers ideas for making this Mexican sandwich staple.
Every weekday at
around 5 p.m., a line of commuters begins to  form at Zócalo, a Mexican
restaurant located inside of New York's Grand Central Station. The most popular
item on the restaurant's take-out menu? The torta. "We sell between 400
and 500 tortas each week," says Executive Chef Julian Medina, as he
spreads refried black beans onto a toasted bollilo and fills the soft,
flute-shaped roll with thin slices of sabana steak, roasted peppers, jack
cheese and chimichurri.
Full story: restmex.com/recipes/0403torta.shtml
Shrimp Torta
recipe: restmex.com/recipes/0403latorta.shtml#shrimp
Recipe archive: restmex.com/recipes
|
| Recipes: Hot drinks for cold weather
~~~~~~~~~~~~~~~~~~~~~~~
Looking for hot
drinks to warm up your winter menus? Try these recipes for authentic Latin
libations featured on our website:
Free subscription for foodservice professionals: elrestaurantemexicano.com |
Share your message with our 2,500+ eMex
subscribers. Call
708-488-0100 for information about our low-cost eMex advertising options today
or e-mail the publisher.
Create a newsletter for your patrons or
prospects with our custom publishing service. For design and pricing details, call 708-488-0100 or e-mail the publisher. |
|
|
|
|
|
|
|
|
