| August
2010 |
News
from el Restaurante
Mexicano
The
monthly online newsletter
from el Restaurante
Mexicano magazine
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In
this issue
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· Mamey
fruit pulp recalled
· Los Aztecas debuts in Central Michigan
· A history of Mexican Independence Day (Sept. 16)
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Read
the latest digital edition
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Greetings!
We just returned from the Expo
Comida Latina/Western Foodservice Expo in Los Angeles and are happy
to report the world of Mexican/Latin food and beverage is alive,
well and growing! We're still reviewing information about all the
great products we discovered and will give el Restaurante
Mexicano readers an overview of the show in our
September-October print edition that will be out in early
October.
It's simple to subscribe: just visit
www.elrestaurantemexicano.com, where you can also view digital
editions of our most recent issues.
In the meantime, we hope you enjoy this issue of eMex, which
offers some important information about industry recalls, as well
as a history of Mexican Independence Day coming up on Sept. 16. Think
about ways you can create special promotions around this important
Hispanic holiday.
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Urgent nationwide frozen mamey
fruit pulp recall
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Chain News
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The U.S.
Food and Drug Administration is warning consumers not to eat frozen
mamey fruit pulp sold under the La Nuestra brand by
Montalvan Sales Inc.,
Ontario, Calif.,, or the Goya brand by Goya Foods Inc., Secaucus,
N.J. An investigation by the Centers for Disease Control and
Prevention (CDC) and state partners showed an epidemiologic link
between an ongoing outbreak of Salmonella Typhi
infections and the products.
The CDC reports that at least nine people
in California and Nevada are ill with typhoid fever, caused by
Salmonella Typhi. Goya Foods Inc. and La Nuestra have
voluntarily recalled the product. This outbreak of
Salmonella Typhi is not related to the current
outbreak of Salmonella Enteritidis linked to eggs in
their shells (see below).
fda.gov/Safety/Recalls/ucm223383.htm
fda.gov/Safety/Recalls/ucm222506.htm
Hundreds of people have been sickened in
a salmonella outbreak linked to eggs in three states and possibly
more, and health officials on Wednesday dramatically expanded a
recall to 380 million eggs. The CDC is working with state health
departments to investigate the illnesses. No deaths have been
reported, said Dr. Christopher Braden, a CDC epidemiologist
involved in the investigation. Initially, 228 million eggs were
recalled but that number was increased to the equivalent of nearly
32 million dozen-egg cartons. abcnews.go.com/Health/wireStory?id=11432801
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Los Aztecas brings Aztec culture to
Central Michigan
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| Independent Restaurant
Watch |
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Los Aztecas is looking
to bring a different color and taste to Mount Pleasant, MI. The new
dine-in Mexican restaurant, 4445 E. Bluegrass Rd., opened its doors
to customers Aug. 9. Manager Luis Viurquiz said they wanted the
name Los Aztecas, which means "the Aztecs," to be fully represented
by the decorations as well as the food - everything they make is
cooked fresh and made "from scratch" by their
cooks.
"We don't buy cans," the
Cadillac resident said. "We make everything from scratch-
chips, salsa, beans, rice - everything is homemade."
Manager Ben Burklow is
also the manager of Herra Duras, a Mexican restaurant in Cadillac.
He said the owners' idea to build a restaurant in Mount Pleasant
came about because of an abundance of Central Michigan University
students who frequented the Cadillac restaurant.
www.cm-life.com/2010/08/19/new-mexican-restaurant-los-aztecas-aims-to-bring-%e2%80%98aztec%e2%80%99-culture/
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TAPATÍO®
Hot Sauce now available from Kraft
Foodservice
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ADVERTISEMENT
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Give your foods a
distinction people crave with the true flavor of Mexico.
"Still made by the same family who created it nearly 40 years ago,
TAPATÍO® is a unique and well-balanced blend of red chiles, garlic
and spices. Plus, it has an extremely devoted following, especially
among the growing Hispanic community." --Nielsen Scantrack, Grocery
Stores ($2MM+ ACV), 52 weeks ending 7/25/2009
www.kraftfoodservice.com/ProductsandBrands/Sauces/TapatioHotSauce/default.aspx
TAPATÍO is a registered trademark of TAPATÍO® Foods
LLC
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Chipotle
among fastest growing fast-casual
chains |
| Chain News |
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Chicago's North Side is getting
a new takeout option with Pei Wei Asian Diner's opening next week. But
its arrival is a sign of the times for the restaurant industry,
which is seeing a shift in consumers' dining
habits.
As Americans continue to
be cautious with their eating-out dollars, full-service restaurants
have been suffering, while many fast-food chains have seen sales
slip, even as they promote dollar menus.
The segment that
continues to grow: fast-casual restaurants, which typically offer
consumers a more sophisticated menu that's made to order in a more
upscale atmosphere, without having to leave a tip.
Fast-casual stars
include Panera Bread, which reported that sales rose 7 percent, to
$2.8 billion, and Denver-based Chipotle Mexican Grill, which saw a
14 percent sales increase, to $1.5 billion.
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16 de
Septiembre - Mexican Independence Day |
Culture Connection
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In 2010 Mexico will
celebrate its 200 years of independence with national and local
public events. The Bicentennial or Bicentenario actually takes in
two celebrations: the bicentennial of 200 years since independence
(1810) and the no less important centennial of 100 years since the
Mexican Revolution of 1910.mexonline.com/mexican-independence.htm
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Experts share marketing strategies
at summit |
| Retail Report |
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Representatives from the world's largest
retailer, the world's largest convenience store chain and the
world's largest consumer electronics superstore were among numerous
Hispanic marketing experts who addressed a record crowd of more
than 425 attendees at the sixth annual Hispanic Retail 360 Summit
Aug. 8-10 in San Diego.
hispanicretail360.com
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El Cholo
hits gold with Green Corn Tamales
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From the archives
©2002 Maiden Name Press
LLC
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No one's likely to sing
the blues when El Cholo starts serving up the green. That's because
the restaurants' green corn tamales, introduced by founders Rosa
and Alejandro Borquez in 1923 and served only from May through
October, have become a signature dish.
For the
full story, and the green corn tamale recipe: restmex.com/recipes/0202cholo.shtml#tamales
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